When you’re just starting to get out in the world as a lawyer, any opportunity to network can be valuable. My first job out of undergrad was as a territory marketing manager for a large beverage company. I called on fast-food restaurants to help them market soft drinks. I had this huge yellow company station wagon filled with point of sale material, glass promotion samples, clocks, etc. I still can’t believe I did that…but it’s relevant, because that’s where I got over my fear of strangers.
I remember driving up to each restaurant, sitting in the car outside, too nervous to go in. But I had to- so eventually I did, and each time I made a call, the next one got easier. It was a great way for me to practice telling people what I do and communicating with confidence. (& it also inspired me to get to grad school asap!)
Practice builds skill. Even if you find yourself networking with a roomful of lawyers who are practicing their own networking skills, you can create value from the experience. You might be sure you’re wasting your time- that’s a different topic- but when you’re in that situation, make the best of it.
Start by preparing. Do you have a book on networking on your shelf? Check it out. Meanwhile, here are some questions to put to work in networking situations:
About the meeting or group:
About the person you’re talking with:
And then, there is always the weather, the traffic encountered while traveling to the event, current events (not politics!), movies, and so on! Any time you make conversation with strangers, while you’re in your lawyer’s shoes, it counts as practice.
If you’re really nervous about going to an event, go with someone. That way you’ll always have someone to talk to! When you’re walking into a room full of strangers, look for someone who looks even more uncomfortable than you feel! Approach them first. They’ll be grateful; you’ll feel good, and you might meet someone you’d like to stay in touch with.
Last tips for new networkers?
If you’re a new lawyer, the more opportunities you find to practice networking, the better your skills will be. For the first couple of months, go to a lot of meetings and get out there in the world as a lawyer with value to offer. Networking practice will serve you well!
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