http://www.successfullysolo.com/blog/getclients/is-your-marketing-message-compelling/ Attitude, tips, tools and resources for solo and small-firm attorneys. Wed, 09 Nov 2011 14:34:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.successfullysolo.com/blog/getclients/is-your-marketing-message-compelling/#comment-1789 Using shotgun marketing? Try changing the ammunition! · Succeeding Solo Mon, 08 Jun 2009 15:36:18 +0000 http://www.successfullysolo.com/blog/?p=132#comment-1789 [...] Event marketing can be a terrific way to get in front of new prospects. Traffic ticket or other violations are triggers. You still need to choose the ammunition that will be most effective.  My intent isn’t to offer lawyers sample marketing letters for prospects who get speeding tickets. What I want is for you to look at your current marketing efforts and see if you’re missing opportunities. If you’re marketing but not seeing the type of clients or revenue you’d like- then consider tweaking the approach.  [...] [...] Event marketing can be a terrific way to get in front of new prospects. Traffic ticket or other violations are triggers. You still need to choose the ammunition that will be most effective.  My intent isn’t to offer lawyers sample marketing letters for prospects who get speeding tickets. What I want is for you to look at your current marketing efforts and see if you’re missing opportunities. If you’re marketing but not seeing the type of clients or revenue you’d like- then consider tweaking the approach.  [...]

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