Archive for the Good Questions

If you haven’t revisited this question for a while, plan time and consider your answer. “Client focus” starts with learning about your prospects before they reach your door. The more you know, the faster you will build trust and relationships.
Start by envisioning an ideal client. Is there a particular age range? Gender? How about a […]

OK. Interesting piece made it through the spam filters today. All it said was “Good Morning, Barbara. Get rid of that self-esteem once and for all.” No mention of any magic pills or the size of any body parts I don’t have, no offer of a loan, no request for help recovering a family fortune […]

There are 3 keys to reaching your goals:

Know where you’re going
Know where you are now
Know why you’re where you are now

You’re thinking that I’ve once again demonstrated my firm grasp of the obvious- yes, it’s obvious- but not easy. My job is to ensure my clients get from point A to point B. Once we’ve answered […]

“You’ve got brains in your head and feet in your shoes, you can go in any direction you choose.” - Dr. Seuss
For me, the beginning of the school year is still a time to assess, a time for a new “start”. I’m like a bear who can’t resist hibernation, it’s in the blood.
When I was […]

During the school year, my daughter and I walk to school nearly every day. Last year the town’s hardware store closed- couldn’t compete with Home Depot. The spot sold quickly, and rumors started to fly- what was going into the space? (not much news in Cranbury, NJ) We were put out of our […]

Given your target market and marketing efforts- who’s most likely to show up as your next client? Why does she need an attorney? How did she find you? What does she know about you? Why did she choose you over someone else?
Think about it– and start watching to see how accurate your prediction is. Don’t […]

By this time next week, tell 10 people what you do. If you’re going to be at a 4th of July BBQ or sitting at the park watching the fireworks, look for opportunities to introduce yourself. If you need an excuse, say your business coach gave you homework, practice as much as you can.
To come up […]