Archive for the Marketing (NOT sales!)

Have you seen the carpet cleaning commercial that sends you running to rent a steamer?
2 women are chatting in an all-white living room. Suddenly a boy’s voice bursts in excitedly, “Mom, you’ve gotta see this!!” The women ignore him and keep chatting, but the boy calls out again. His mom exchanges an annoyed look with her […]

The point of this story is that if you do the following five things, you will have extremely grateful and loyal clients who will not hesitate to pay your full fee and will recommend you to anyone with a similar problem.

Define your clients and know their pain inside and out
Make it easy for them to […]

This should be fun! When I worked with a group of new lawyers in a marketing seminar this summer, the topic of websites & blogging came up.  Grant Griffiths has most graciously agreed to do a free teleclass for us- it will be in the form of a Q&A. Here are some of the questions […]

When you’re just starting to get out in the world as a lawyer, any opportunity to network can be valuable. My first job out of undergrad was as a territory marketing manager for a large beverage company. I called on fast-food restaurants to help them market soft drinks. I had this huge yellow company station wagon […]

Halloween to Valentine’s Day, and all the holidays in between create opportunities for you to connect with people and build stronger relationships. If you use cards, postcards, or send gifts, now is the time to get into action. Even if you’re sending email greetings, planning makes the process work more smoothly.

Choose the occasion, or choose a […]

I rant and rave consistently about the need to block your time- but BOXing time can be the technique you need to handle certain tasks. Time boxing is about creating time limits, then boxing an activity into those limits.  Wherever you are at the end of the box- you’re done. No exception. You might be complete, […]

I receive a lot of contact information via emails. To follow up, I need to move it from the email (Outlook) into my contact management software (ACT) with relevant information. (a clue as to how we connected) HOWEVER- I don’t always switch gears to add the information immediately, and before I know it, that contact is […]

Have you ever watched someone walk into a business event and start circulating with the obvious intention of giving away as many business cards as possible? It’s a little like marking territory, hit one and move on to the next. Not something I’d recommend.  The best time to give someone your card is when they ask.
Sometimes […]

Speaking is one of the most effective ways to gain visibility and credibility, yet it often seems impossible to get a gig. Here’s the thing- everybody knows somebody who needs a speaker. If speaking is a strategy you’re just starting to employ, then seek out every opportunity.
The range of speaking opportunities is wide- from your […]

Delivering good content on a schedule is nothing new for magazine or newspaper publishers. Editorial calendars keep them on track and allow for strategic planning related to seasonal topics, etc.
My current favorite go-to site for blogging “how to” information is ChrisG.com. In my quest to become consistent and organized in my posting, I discovered his terrific […]