Archive for the Marketing (NOT sales!)

I got a speeding ticket. I deserved the ticket. I had zero interest in contesting the ticket. The last one I got was about 100 years ago, on the highway from Spokane to Coeur D’Alene, heading out for a day of sailing on the lake. I was due for the one I got in a […]

Watch this YouTube video the next time you feel pressured or even tempted to discount your services!  
The golden rule is to work with people who value your work as you do. Sure, there may be times when you make a choice to work for less than full fee. Do it for love of the work, or […]

Last night I went to a dinner honoring my client. It was a “40 under 40″ award given by the city’s business journal. I had 2 tickets and my husband was going to join me, but he got stuck in a “can’t miss” meeting that was 2 hours away from the dinner event. GAWK! I was […]

This morning I’m due at the gym for a 9:30 spinning class. UNTIL NOW, I’ve had an irrational fear of this form of workout, having tried (& loathed) it once before. However, it’s something that could help me get something I REALLY want, so I’ve made a public commitment to try it four times. That […]

Kicking off another Get Clients Now! ™ program for lawyers next Wed, the 18th. It’s a 2 part program:

You start with 2 seminars where I do too much of the talking- by the end you understand how you want to market, choose from a menu of marketing techniques and marketing projects, and create a very specific […]

Have you seen the carpet cleaning commercial that sends you running to rent a steamer?
2 women are chatting in an all-white living room. Suddenly a boy’s voice bursts in excitedly, “Mom, you’ve gotta see this!!” The women ignore him and keep chatting, but the boy calls out again. His mom exchanges an annoyed look with her […]

The point of this story is that if you do the following five things, you will have extremely grateful and loyal clients who will not hesitate to pay your full fee and will recommend you to anyone with a similar problem.

Define your clients and know their pain inside and out
Make it easy for them to […]

This should be fun! When I worked with a group of new lawyers in a marketing seminar this summer, the topic of websites & blogging came up.  Grant Griffiths has most graciously agreed to do a free teleclass for us- it will be in the form of a Q&A. Here are some of the questions […]

When you’re just starting to get out in the world as a lawyer, any opportunity to network can be valuable. My first job out of undergrad was as a territory marketing manager for a large beverage company. I called on fast-food restaurants to help them market soft drinks. I had this huge yellow company station wagon […]

Halloween to Valentine’s Day, and all the holidays in between create opportunities for you to connect with people and build stronger relationships. If you use cards, postcards, or send gifts, now is the time to get into action. Even if you’re sending email greetings, planning makes the process work more smoothly.

Choose the occasion, or choose a […]