Archive for the Marketing (NOT sales!)

Halloween to Valentine’s Day, and all the holidays in between create opportunities for you to connect with people and build stronger relationships. If you use cards, postcards, or send gifts, now is the time to get into action. Even if you’re sending email greetings, planning makes the process work more smoothly.

Choose the occasion, or choose a […]

I rant and rave consistently about the need to block your time- but BOXing time can be the technique you need to handle certain tasks. Time boxing is about creating time limits, then boxing an activity into those limits.  Wherever you are at the end of the box- you’re done. No exception. You might be complete, […]

I receive a lot of contact information via emails. To follow up, I need to move it from the email (Outlook) into my contact management software (ACT) with relevant information. (a clue as to how we connected) HOWEVER- I don’t always switch gears to add the information immediately, and before I know it, that contact is […]

Have you ever watched someone walk into a business event and start circulating with the obvious intention of giving away as many business cards as possible? It’s a little like marking territory, hit one and move on to the next. Not something I’d recommend.  The best time to give someone your card is when they ask.
Sometimes […]

Speaking is one of the most effective ways to gain visibility and credibility, yet it often seems impossible to get a gig. Here’s the thing- everybody knows somebody who needs a speaker. If speaking is a strategy you’re just starting to employ, then seek out every opportunity.
The range of speaking opportunities is wide- from your […]

Delivering good content on a schedule is nothing new for magazine or newspaper publishers. Editorial calendars keep them on track and allow for strategic planning related to seasonal topics, etc.
My current favorite go-to site for blogging “how to” information is ChrisG.com. In my quest to become consistent and organized in my posting, I discovered his terrific […]

I’ll assume you’ve been a reader and keeping track of randomly published but related posts… By now, you know where your financials stand as of the first half of 2008, and you have an idea of where you’ll be at the end of the year. What next?
First, narrow the focus-what describes you best?

I need more […]

So many times I’ve wanted to reach out to the new lawyers who show up on the Solosez listserve asking how long it takes to be “successful”. Along with the excitement comes the extreme challenge of building a new business. Coaching is a great way to be more successful faster, yet it isn’t very accessible […]

Sometimes you must update your blog, but can’t come up with a topic and your “blog ideas” file is empty.

Leverage other material. Given a presentation? Written an article? Update the material, summarize it, or target it to a different audience.
Pick up the phone and call a client or someone involved in your client’s world. What’s […]

This post describes how to develop a marketing goal in the context of your big picture. Say you want to plan a special vacation every year and next year it’s cooking school in Italy, with Lydia Bastianich herself. One of the areas of focus that  might come out of your financial forecasting exercise is “I need more […]