Delegate. Cloning takes too long.

August 17, 2011

Long summer.  Anyway.  My husband, Steve, was away from work for 5 weeks this summer, recovering from hip replacement. (he’s fine, thanks)  His email and all system access was disabled and he was truly “off the job”.  I asked him what was good about it, he said:   I had to trust and rely on my [...]

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Your online presence. How much sharing is too much?

June 29, 2011

I mix personal and business information regularly, and I always cringe a little, wondering if that’s a good thing or a bad thing.  Sometimes I look back at something I wrote, thinking I was clever, and find, on reflection,  that nope, not at all.  Can you relate? Whew.  According to Gary Vaynerchuk, in a little book called [...]

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Will your ideal client stay on your website long enough to recognize you?

June 14, 2011

“Speak to your ideal client, use his language” is a good example of tried and true advice that can be hard for those of us who aren’t copywriters to implement.  I get it– it’s just hard to do. One of the best tips offered is to write down all the questions that people ask you, [...]

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Don’t give up. Marketing actually works!

June 1, 2011

The title of a recent solosez post speaks to why I post a lot of second-hand success stories here.  It was: Marketing actually works! posted by Michelle Rozovics, whose firm, Rozovics Law Firm, has this terrific slogan and artwork:  I think the post might have been called “Marketing actually works- sometimes not at all the way [...]

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Good Question: How do you prevent tire-kickers?

May 19, 2011

Lots of lawyers talking about paid vs. free consult calls these days.  Listen in to some comments from solo listserves: From Gina Bongiovi: For what it’s worth, I am finding a much higher close rate now that I’m charging for the consult…It seems that people who are willing to invest in the initial meeting are more [...]

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E-newsletter on your to-do list? What’cha waiting for?

May 17, 2011

Another newsletter example for you today.  Check out Lynda Hinkle’s newsletter, Legalities.  A good example of  a very easy-to-produce piece with a clear next step.  If you’ve been thinking a newsletter requires a lot of time and content- consider this one.  You’ll see Lynda’s practice areas, firm and contact information, and a call to action.  [...]

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Coaching and all that other bullpucky.

May 12, 2011

You know by now that I’m a big Seth fan.  So I was understandably verklempt yesterday when I read his blog post: Self-directed effort is the best kind.   …hire a trainer or a coach or a boss and give up our freedom and our upside for someone to whip us into shape… There’s an entire [...]

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Anti-procrastination artillery!

May 10, 2011

Newsflash!  A reader tried this and it was more of a distraction than a plus, so proceed with caution. It’s in early days, perhaps it will evolve.  Back to pre-tech distraction management. Dang. There’s a new big gun in the campaign against procrastination. Obtract  is a Mac app that helps you stay focused by making it [...]

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Marketing that works- from the rooftop!

May 5, 2011

One of my coaching clients has truly outdone me!  We talked about the fact that all lawyers do not have to play golf.  Talked about finding marketing ideas that are all about what you like to do- and he has wowed me. He is a criminal lawyer  who markets to in-house counsel and other corporate executives.  His [...]

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What do you do when too much of “the Force” is with you?

May 4, 2011

Was it just me or did you have a lot of people wishing you “Happy Star Wars Day” today? (May the 4th be with you)  Fun!  But when I thought about it, I realized I’ve exceeded my daily/weekly/monthly capacity for The Force. In fact, I need to clear my head. Have you ever felt overstuffed? [...]

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