December 15, 2010
Delegation is a 2-way street, make sure you’re managing your part to maximize the impact leverage has on your bottom line. 8 points to consider when you delegate work to an employee or contractor: 1. Define the assignment exactly. Describe end results as well as any other interim deliverables. Consider mocking up tables or charts; indicate [...]
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August 6, 2010
I use the term “findability factor“. Marketing is about establishing “know, like and trust” relationships, and ensuring that you have ongoing contact points. That way, when someone needs you, they remember and can easily find you. Usually I’m talking about consistency and persistence- but recently I’m hearing stories about chance encounters with prospects that become instant clients. [...]
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